Tuesday, January 29, 2013

Rocky Mountain National Park Unveils Centennial Logo

In celebration of the park's 98th birthday on January 26, Rocky Mountain National Park and the Rocky Mountain Nature Association announced the winning logo for the park's upcoming 100th Anniversary celebration. The designer is Carol Welker, a graphic artist based out of Dallas, Texas.

As a child, Welker spent summers in the Cedar Park area near Drake, Colorado. She has many fond memories of exploring Rocky Mountain National Park with her siblings - hiking, backpacking, and summiting Longs Peak. "As a result," says Welker, "the iconography unique to the park was ingrained in my mind and my soul."

"The logo design was certainly inspired by my past," says Welker. She incorporated the most memorable images from her childhood into her design, including aspen leaves, columbine, pine cones, and bighorn sheep. "I wanted to give an overall majestic feel to the logo and make a bold statement about the respect the park deserves as well as the many reasons its preservation calls for celebration."

Close to one hundred logo entries were received, including a great number of outstanding ideas, which made the selection process very difficult. Officials wish to thank everyone who participated.

The 100th Anniversary will be promoted and celebrated throughout the park and surrounding communities. The winning logo will be used for educational, promotional, and marketing pieces approved by Rocky Mountain Nature Association and Rocky Mountain National Park. In order to accommodate the greatest variety of events possible, celebration of Rocky Mountain National Park's 100th Anniversary will begin on September 4, 2014, and will continue until the 100th Anniversary of the dedication of Rocky Mountain National Park on September 4, 2015.

Over the course of the year, a calendar of events will be offered by the park, local organizations, and surrounding communities to celebrate Rocky Mountain National Park's natural and cultural history and the relationships that have developed over the last 100 years.


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